In my research, therefore, I've sought to find common experiences which are likely to resonate with a large number of people, in order to maximise the chance of a "hit".
I've already found it useful to "band" triggers into time periods, corresponding to the common experiences of different generations. As noted in the old-fashioned sweets post, childhood plays a strong part in this, because it often evokes the strongest memories. (The controversial "primal scream" psychotherapy of Arthur Janov was based somewhat on this premise, albeit misguidedly.) As a child, some objects fascinated us more than others, due to their novelty.
Payphones
Back in mid-September, while reorganising lists of mechanical nostalgia triggers, I found a old note I'd made about the rotary dial mechanism on old phones.
This seed stayed at the back of my mind, gestating and becoming the "gift that just keeps giving". I realised that payphones encompass several very strong nostalgia triggers, valid across a wide age range.
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GPO/British Telecom payphone dating from the early 1970s to mid-1980s. (Photo from telephonesuk.co.uk, taken from an exhibition at the National Telephone Kiosk Collection) |
A particularly strong one for me was the physical pressure that needed to be applied to force a coin into the 1970s models. That's a very unusual mechanic, and one which would be highly evocative to particular age groups. A nightmare to put into a video game, though!
Styles, fashions & functionality have changed, but each generation of payphone has had its own distinguishing -- and, most importantly, unique -- characteristics.
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Prior to 1964, "A" & "B" button payphones were common. ("A" was used to commit to the call; "B" to return money.) |
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Are you old enough to remember hanging telephone directories? The lists of numbers on the wall? The cramped space? |
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Phonecard payphone, introduced in the 1980s. |
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A British Telecom phonecard, with distinctive metallic detailing and round indent at the right-hand side. |
Telephones
Basic telephones encompass several very strong nostalgia triggers, valid across a wide age range. There's the shape of the handset itself; the dialling or push-button mechanism; and especially the sounds heard on the line, such as engaged tones or recorded "please replace the handset and try again" messages.
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The distinctive Trimphone (1970s), popularised on TV shows like Swap Shop, as phone-ins became commonplace. |
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This phone number is permanently emblazoned in the minds of a generation. |